Sierra Vista is a fun place with lots going on around the year, like the lofty hot air balloon festival, an exciting women's professional rodeo, and the annual toe-tapping Cochise Cowboy Poetry and Music Gathering of the Southwest. Other local annual events include the Fiesta Culturals, a Fourth of July Celebration, Southwest Wings Birding Festival, and the Annual Fry Boulevard Holiday Lighting Ceremony.
Fort Huachuca Museum is a popular spot for visitors interested in the area's military history. The Historical Museum and Annex showcases military heritage, and the Buffalo Soldier's Memorial is a tribute to African-American soldiers. One of the most popular birding spots is the Nature Conservancy's Ramsey Canyon Preserve, which attracts bird lovers from around the world. Garden, Carr and Miller Canyons and the San Pedro Riparian National Conservatory Area are all great scenic places to be at one with nature and view wildlife. Also popular in the area is Coronado National Memorial and a drive through the same region Coronado traveled on his search for the Seven Cities of Gold.